Impact Color Associations Have on Gender Stereotypes

intro Surely it is common knowledge nowadays that pink is the colour for girls and blue is the colour for boys, but the real question is, why? How did the colour pink gain its label as a girls colour? And why is blue recognised today as a boys colour? Why have these particular colours become so gender specific? Do these gender normal behaviours reflect some built in biological difference between the sexes or did culture somehow dictate the gender preferences? Are they culturally manufactured? Have we as a modern society constructed this problematic gender identity through the use of advertising and marketing? Despite supposedly living in a modern day era where the efforts are being made to promote gender equality; the stereotyping of gender still remains such a social problem, it is still evident that there is still a major gender divide when it comes to little girls and boys. Throughout this report I will examine the impact that colour associations have on gender stereotyping and how the environments we artificially create add to this establishment of stereotypical beliefs. I will examine how contemporary culture such as media and advertisement contributed to this into creating these superficial connotations? A view from (Bodenhausen Macrae, 1998; Macrae Bodenhausen, 2000), the stereotypes themselves originate in speciï ¬ c beliefs about the sexes that are culturally speciï ¬ ed. The form these beliefs commonly take is that of an association between a particular objectShow MoreRelatedThe Importance Of Gender Stereotypes1385 Words   |  6 PagesGender stereotypes are simplifications about the acts of adjectives. Gender roles are usually neither positive or negative. They are generally mistaken generalizations of the male and female aspects. 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